Mobile network operators are investing enormous sums into their next-generation LTE networks out of necessity, and with the release of the iPhone 5, with 4G/LTE capability, operators are under even greater pressure to offer LTE services in order to stay competitive. The success of these investments relies on carriers’ ability to effectively monetize LTE, and mobile value-added services represent one key opportunity to generate significant new revenue streams.
Loading ...
Mobile Carriers Could Lose Premium Services Game
Posted by: Jennifer Kent September 21, 2012 05:00 AMMobile network operators are investing enormous sums into their next-generation LTE networks out of necessity, and with the release of the iPhone 5, with 4G/LTE capability, operators are under even greater pressure to offer LTE services in order to stay competitive. The success of these investments relies on carriers’ ability to effectively monetize LTE, and mobile value-added services represent one key opportunity to generate significant new revenue streams.