Staples is joining the ranks of big box retailers that want to push deeper into an activity that historically has been of secondary importance to them — e-commerce. That is not to say that retailers such as Walmart or Target have been absent from the online sales space. Quite the contrary, in fact. However, they — and now Staples is part of this group — are increasingly placing their online sales operations in the same priority category as their brick-and-mortar footprint. In Staples’ case, a stronger mobile presence will also be part of the mix.
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Staples Punches Up Online Strategy
Posted by: Erika Morphy September 26, 2012 12:13 PMStaples is joining the ranks of big box retailers that want to push deeper into an activity that historically has been of secondary importance to them — e-commerce. That is not to say that retailers such as Walmart or Target have been absent from the online sales space. Quite the contrary, in fact. However, they — and now Staples is part of this group — are increasingly placing their online sales operations in the same priority category as their brick-and-mortar footprint. In Staples’ case, a stronger mobile presence will also be part of the mix.