IBM launched a major initiative on Wednesday with the goal of targeting middle-market companies via their managed service providers. Increasingly, middle market companies are turning to companies that deliver technology solutions on a pay-as-you-go-model, said Mike McClurg, IBM’s VP of global mid-market sales. The way mid-market companies are consuming IT is a trend that IBM has been tracking for some time, he noted. “Rather than buying the infrastructure, hiring the expertise to run it, they are choosing MSPs to run part or even all of their IT operations.”
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IBM Taps Middleman to Reach Mid-Market
Posted by: Erika Morphy September 27, 2012 09:39 AMIBM launched a major initiative on Wednesday with the goal of targeting middle-market companies via their managed service providers. Increasingly, middle market companies are turning to companies that deliver technology solutions on a pay-as-you-go-model, said Mike McClurg, IBM’s VP of global mid-market sales. The way mid-market companies are consuming IT is a trend that IBM has been tracking for some time, he noted. “Rather than buying the infrastructure, hiring the expertise to run it, they are choosing MSPs to run part or even all of their IT operations.”