If Sprint Nextel closes its deal with Japan-based Softbank, then more of the good old-fashioned American wireless telephone industry will be subject to foreign control — three out of the top four wireless carriers in the U.S., in fact, will have their headquarters overseas. Is that a good thing or bad thing? It’s all about branding. After this Sprint deal, AT&T will be the only 100 percent good old-fashioned, all-American company of the top four. This could actually be a huge marketing opportunity for AT&T.
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Foreigners Gobbling Up American Pie
Posted by: Jeff Kagan October 25, 2012 05:00 AMIf Sprint Nextel closes its deal with Japan-based Softbank, then more of the good old-fashioned American wireless telephone industry will be subject to foreign control — three out of the top four wireless carriers in the U.S., in fact, will have their headquarters overseas. Is that a good thing or bad thing? It’s all about branding. After this Sprint deal, AT&T will be the only 100 percent good old-fashioned, all-American company of the top four. This could actually be a huge marketing opportunity for AT&T.