Like great athletes in football or basketball, the most prepared merchants win online commerce in the fourth quarter, when rabid fans propel businesses to profitability. You’ve likely completed your sourcing and planned many of your general holiday sales and promotions already. Now, it’s time to go through your pre-game checklist again to make sure you’re prepared for an online sales storm of Sandy proportions in 2012. Shoppers will be buying online this holiday season even more than in years past, drawn by the selection, value, and convenience available online.
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Time to Break Out the Holiday Sales Game Plan
Posted by: Mike Effle November 3, 2012 05:00 AMLike great athletes in football or basketball, the most prepared merchants win online commerce in the fourth quarter, when rabid fans propel businesses to profitability. You’ve likely completed your sourcing and planned many of your general holiday sales and promotions already. Now, it’s time to go through your pre-game checklist again to make sure you’re prepared for an online sales storm of Sandy proportions in 2012. Shoppers will be buying online this holiday season even more than in years past, drawn by the selection, value, and convenience available online.