There’s no better time to get an offer than a few steps into a store — or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS. “Sensewhere uses a hybrid positioning technology that intelligently integrates GPS with wireless and electromagnetic signal based positioning …, as well as building a real-time wireless positioning database,” said Sensewhere CEO Rob Palfreyman.
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Sensewhere Goes Hyperlocal With Social Advertising
Posted by: Enid Burns November 9, 2012 08:45 AMThere’s no better time to get an offer than a few steps into a store — or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS. “Sensewhere uses a hybrid positioning technology that intelligently integrates GPS with wireless and electromagnetic signal based positioning …, as well as building a real-time wireless positioning database,” said Sensewhere CEO Rob Palfreyman.