Facebook is testing a new version of its comments feature that elevates the most-engaged remarks on brand pages to the top of the list. The new format appears on the pages of celebrities and public individuals such as journalist Fareed Zakaria and quarterback Tim Tebow. “We are testing a new format for comments on Page posts,” said Facebook spokesperson Jessie Baker. “As part of this test the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post.”
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FB May Push Most-Blabbed-About to Top of Brand Pages
Posted by: Rachelle Dragani November 13, 2012 11:33 AMFacebook is testing a new version of its comments feature that elevates the most-engaged remarks on brand pages to the top of the list. The new format appears on the pages of celebrities and public individuals such as journalist Fareed Zakaria and quarterback Tim Tebow. “We are testing a new format for comments on Page posts,” said Facebook spokesperson Jessie Baker. “As part of this test the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post.”