It makes sense to watch the calendar when putting together a marketing plan. Holidays, seasons and events, after all, drive sales. “There’s good reason to ride the coattails of seasonal events and holidays,” said Shannon Byrne, marketing coordinator at BlueGlass Interactive. “When done right, it provides fresh ideas, generates buzz, and improves SEO.” The best seasonal marketing, however, goes beyond sizzlin’ summer sales and Presidents’ Day specials. Rather, it needs to be in tune with the time-based interests and needs of customers and clients.
Loading ...
A Matter of Timing: Seasonal Marketing Strategies for SMBs
Posted by: Vivian Wagner November 27, 2012 05:00 AMIt makes sense to watch the calendar when putting together a marketing plan. Holidays, seasons and events, after all, drive sales. “There’s good reason to ride the coattails of seasonal events and holidays,” said Shannon Byrne, marketing coordinator at BlueGlass Interactive. “When done right, it provides fresh ideas, generates buzz, and improves SEO.” The best seasonal marketing, however, goes beyond sizzlin’ summer sales and Presidents’ Day specials. Rather, it needs to be in tune with the time-based interests and needs of customers and clients.