App developers, and especially developers of mobile games, are familiar with the cutthroat world of the app store. To get attention, developers must deploy marketing campaigns. However, it’s essential for developers to do more than just app store promotions to drive mobile game downloads, concludes a report released Tuesday by Inside Network. “Mobile Games: Driving Discovery” looks at mobile game user behaviors such as acquisition frequency versus playing frequency, genre loyalty, and motivations for game purchases.
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Report: Mobile Game Devs Need Out-of-Band Marketing
Posted by: Enid Burns November 14, 2012 01:13 PMApp developers, and especially developers of mobile games, are familiar with the cutthroat world of the app store. To get attention, developers must deploy marketing campaigns. However, it’s essential for developers to do more than just app store promotions to drive mobile game downloads, concludes a report released Tuesday by Inside Network. “Mobile Games: Driving Discovery” looks at mobile game user behaviors such as acquisition frequency versus playing frequency, genre loyalty, and motivations for game purchases.