Last week, AT&T held a meeting for investment analysts. It will increase capital spending by about 16 percent to $22 billion a year over the next three years to upgrade its wireless and wireline networks. This would be a perfect advertising campaign. AT&T should consider creating an entire marketing and advertising campaign around these expansion and update plans — talking about where we’ve come from, where we are today, and where we are heading tomorrow. This is something no other communications company is doing.
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The AT&T of Tomorrow
Posted by: Jeff Kagan November 15, 2012 05:00 AMLast week, AT&T held a meeting for investment analysts. It will increase capital spending by about 16 percent to $22 billion a year over the next three years to upgrade its wireless and wireline networks. This would be a perfect advertising campaign. AT&T should consider creating an entire marketing and advertising campaign around these expansion and update plans — talking about where we’ve come from, where we are today, and where we are heading tomorrow. This is something no other communications company is doing.