Holiday shopping this year will take place on multiple channels, with many shoppers doing research and buying online or on mobile devices. That’s according to Deloitte’s 2012 Annual Holiday Survey, which found that shoppers who use multiple channels plan to spend more money than retail shoppers. Omnichannel consumers — those who use multiple channels to research purchases and shop — plan to spend twice as much as consumers who shop in stores only, according to Deloitte.
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Courting the Prized Omnichannel Shopper
Posted by: Enid Burns November 16, 2012 07:00 AMHoliday shopping this year will take place on multiple channels, with many shoppers doing research and buying online or on mobile devices. That’s according to Deloitte’s 2012 Annual Holiday Survey, which found that shoppers who use multiple channels plan to spend more money than retail shoppers. Omnichannel consumers — those who use multiple channels to research purchases and shop — plan to spend twice as much as consumers who shop in stores only, according to Deloitte.