Facebook reoprtedly is finalizing a new tool for marketers that can help them determine how effective their promotions are and ultimately give them an incentive to stick around as advertisers. The tool lets online retailers follow purchases made by Facebook users who have viewed their ads, although it does not divulge personal information about the individual users. The tool is meant to increase sales conversions, especially for direct-response marketers such as online retailers that want a sale on the spot.
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FB Cozies Up to Marketers With New Ad-Tracking Tool
Posted by: Rachelle Dragani November 19, 2012 12:51 PMFacebook reoprtedly is finalizing a new tool for marketers that can help them determine how effective their promotions are and ultimately give them an incentive to stick around as advertisers. The tool lets online retailers follow purchases made by Facebook users who have viewed their ads, although it does not divulge personal information about the individual users. The tool is meant to increase sales conversions, especially for direct-response marketers such as online retailers that want a sale on the spot.