OK, it’s time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping: Mobile made its mark, with 11 percent of online sales in December coming through a mobile device — an increase of 100 percent over December 2010; the empowered customer turned to multiple mobile devices including smartphones and tablets to conduct mobile shopping; and social media sites such as Facebook proved they have an influence on consumer buying.
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Applying Last Year's Lessons for Holiday Sales
Posted by: John Squire November 22, 2012 05:00 AMOK, it’s time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping: Mobile made its mark, with 11 percent of online sales in December coming through a mobile device — an increase of 100 percent over December 2010; the empowered customer turned to multiple mobile devices including smartphones and tablets to conduct mobile shopping; and social media sites such as Facebook proved they have an influence on consumer buying.