Social media advertising revenues will double by 2016, and native ads — such as sponsored stories on Facebook and promoted tweets on Twitter — will be its fastest-growing segment, according to a forecast from BIA/Kelsey. The channel will grow from $4.6 billion in 2012 to $9.2 billion in 2016, predicts the report. That accounts for a compound annual growth rate of 19.2 percent. A large part of the inventory on social networks is comprised of display advertising.
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Report: The Big Money Is on Social Ads Going Native
Posted by: Enid Burns November 28, 2012 11:46 AMSocial media advertising revenues will double by 2016, and native ads — such as sponsored stories on Facebook and promoted tweets on Twitter — will be its fastest-growing segment, according to a forecast from BIA/Kelsey. The channel will grow from $4.6 billion in 2012 to $9.2 billion in 2016, predicts the report. That accounts for a compound annual growth rate of 19.2 percent. A large part of the inventory on social networks is comprised of display advertising.