The relationship between Facebook and Zynga got even more complicated this week as the pair agreed to new partnership terms that free both from constraints under the prior deal. Zynga’s stock took a hit because the new deal allows Facebook to develop its own games. The success of each company has long been tied to the other, especially for Zynga, which uses Facebook as a platform for popular games such as FarmVille and Mafia Wars. Under the new agreement, though, it has more freedom to pursue its gaming strategy outside Facebook’s infrastructure.
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Facebook Breakup Puts Zynga in DangerVille
Posted by: Rachelle Dragani November 30, 2012 10:35 AMThe relationship between Facebook and Zynga got even more complicated this week as the pair agreed to new partnership terms that free both from constraints under the prior deal. Zynga’s stock took a hit because the new deal allows Facebook to develop its own games. The success of each company has long been tied to the other, especially for Zynga, which uses Facebook as a platform for popular games such as FarmVille and Mafia Wars. Under the new agreement, though, it has more freedom to pursue its gaming strategy outside Facebook’s infrastructure.