When the first banner ads came out in the 1990s, they attracted lots of attention — and lots of click-throughs. Since then, though, their effectiveness has plummeted, forcing businesses to think creatively about the future of online advertising. This future is likely to include a mix of social media influencing, content marketing, and in-depth storytelling. “People are just not looking at banner ads,” said Francisco Diaz-Mitoma, CEO and cofounder of Virurl. “Storytelling is the next paradigm of advertising.”
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Getting Out There: Strategies for Social Media Advertising
Posted by: Vivian Wagner December 5, 2012 06:00 AMWhen the first banner ads came out in the 1990s, they attracted lots of attention — and lots of click-throughs. Since then, though, their effectiveness has plummeted, forcing businesses to think creatively about the future of online advertising. This future is likely to include a mix of social media influencing, content marketing, and in-depth storytelling. “People are just not looking at banner ads,” said Francisco Diaz-Mitoma, CEO and cofounder of Virurl. “Storytelling is the next paradigm of advertising.”