Zynga signed a deal with TV Everywhere provider Synacor that gives Zynga currency in pay-TV and high-speed Internet consumer bundles. The move puts Zynga games seamlessly on all screens for more stickiness potential. Synacor works with multichannel video programming distributors, including cable and tecom companies, to package multi-platform options such as streaming premium television content like HBO Go to computers and mobile devices.
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Zynga Plays TV Everywhere Platform With Synacor Deal
Posted by: Enid Burns December 5, 2012 10:21 AMZynga signed a deal with TV Everywhere provider Synacor that gives Zynga currency in pay-TV and high-speed Internet consumer bundles. The move puts Zynga games seamlessly on all screens for more stickiness potential. Synacor works with multichannel video programming distributors, including cable and tecom companies, to package multi-platform options such as streaming premium television content like HBO Go to computers and mobile devices.