This year men are doing more of the shopping, and they’re not the befuddled dads TV shows project. They’re purposeful shoppers looking for the best deals. This newly emergent breed is dubbed “mansumer” in BPN’s 2013 Retail Trends Report. Mansumers take advantage of tools like online sites, price comparison engines and mobile apps to make informed purchases. Their buying decisions hinge on ease of purchase and good price. Unemployment is more than 2 percent higher for men, which may explain why more of them are shopping more often.
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The Rise of the Mansumer
Posted by: Enid Burns December 7, 2012 07:00 AMThis year men are doing more of the shopping, and they’re not the befuddled dads TV shows project. They’re purposeful shoppers looking for the best deals. This newly emergent breed is dubbed “mansumer” in BPN’s 2013 Retail Trends Report. Mansumers take advantage of tools like online sites, price comparison engines and mobile apps to make informed purchases. Their buying decisions hinge on ease of purchase and good price. Unemployment is more than 2 percent higher for men, which may explain why more of them are shopping more often.