Whether you want to or not, you are a player in the industry analyst game. The reason is simple. Industry analysts, for better or for worse, are very influential. If you do a good job, you can positively influence their opinions. If you don’t — or if you are not playing — then you often suffer. Either way, you are a player — so learn to win. How can you win with analysts? First you have to understand their role. This is where much confusion occurs, because there are so many analysts, and each does business in a different way.
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Play to Win the Industry Analyst Game
Posted by: Jeff Kagan December 13, 2012 05:00 AMWhether you want to or not, you are a player in the industry analyst game. The reason is simple. Industry analysts, for better or for worse, are very influential. If you do a good job, you can positively influence their opinions. If you don’t — or if you are not playing — then you often suffer. Either way, you are a player — so learn to win. How can you win with analysts? First you have to understand their role. This is where much confusion occurs, because there are so many analysts, and each does business in a different way.