AOL is shifting toward decentralization of its marketing efforts. The online company this week named Allie Savarino Kline as chief marketing officer of its Advertising.com unit. In the newly created position, she will have global oversight of Advertising.com and will handle marketing strategy for the group’s advertising solutions for publishers, advertisers and agencies. Advertising.com is AOL’s advertising technology. The group handles advertising for AOL itself and also supports the AOL ad network.
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AOL's Marketing Shuffle May Reflect Brand Uncertainty
Posted by: Enid Burns December 15, 2012 05:00 AMAOL is shifting toward decentralization of its marketing efforts. The online company this week named Allie Savarino Kline as chief marketing officer of its Advertising.com unit. In the newly created position, she will have global oversight of Advertising.com and will handle marketing strategy for the group’s advertising solutions for publishers, advertisers and agencies. Advertising.com is AOL’s advertising technology. The group handles advertising for AOL itself and also supports the AOL ad network.