Google has come up with a way to reduce the number of accidental clicks that occur when “fat fingers” meet the small screen. These unintentional clicks are the bane of mobile advertising, causing advertisers, publishers and consumers grief. Google’s new confirmed click feature kicks in when a user touches certain zones on an ad, usually the border between content and a banner. Instead of automatically sending the user to the advertiser’s website or landing page, the system delivers a message asking, basically, ‘Do you really want to go there?’
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Google Lets Users Think Twice About Mobile Ad Clicks
Posted by: Enid Burns December 14, 2012 02:49 PMGoogle has come up with a way to reduce the number of accidental clicks that occur when “fat fingers” meet the small screen. These unintentional clicks are the bane of mobile advertising, causing advertisers, publishers and consumers grief. Google’s new confirmed click feature kicks in when a user touches certain zones on an ad, usually the border between content and a banner. Instead of automatically sending the user to the advertiser’s website or landing page, the system delivers a message asking, basically, ‘Do you really want to go there?’