The U.S. mobile advertising outlook is a bit rosier, according to eMarketer’s latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising — which includes display, search and messaging-based ads served on mobile phones and tablets — is expected to see a 180 percent increase this year. That will push it over the $4 billion mark — up from an earlier eMarketer forecast that expected 80 percent growth to a spend level of $2.61 billion.
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'Going Native' Boosts Mobile Ad Outlook
Posted by: Enid Burns December 20, 2012 06:00 AMThe U.S. mobile advertising outlook is a bit rosier, according to eMarketer’s latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising — which includes display, search and messaging-based ads served on mobile phones and tablets — is expected to see a 180 percent increase this year. That will push it over the $4 billion mark — up from an earlier eMarketer forecast that expected 80 percent growth to a spend level of $2.61 billion.