Facebook plans to launch video advertising that will autoplay in users’ news feeds some time next year, but it’s not yet clear whether they’ll be more like silent movies or talkies. Advertisers reportedly will have the chance to buy targeted video ads in the first part of next year. The ads will be capped at 15 seconds in length, and the video portion will make use of the autoplay function. Adding audio autoplay is still being discussed. The addition of video ads would move Facebook into direct competition with television as an advertising outlet.
Wow, I hope this is just a test balloon as it seriously sounds like it will annoy the heck out of Facebook users. Facebook is not equal to TV. Video has its place and that's mostly on e-commerce and of course, news websites.
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Facebook to Place In-Your-Face Video Ads in News Feeds
Posted by: Vivian Wagner December 19, 2012 10:41 AMFacebook plans to launch video advertising that will autoplay in users’ news feeds some time next year, but it’s not yet clear whether they’ll be more like silent movies or talkies. Advertisers reportedly will have the chance to buy targeted video ads in the first part of next year. The ads will be capped at 15 seconds in length, and the video portion will make use of the autoplay function. Adding audio autoplay is still being discussed. The addition of video ads would move Facebook into direct competition with television as an advertising outlet.