More than just a marketing gimmick, gamification has the potential to inject new life into a variety of industries and broaden the appeal of many new and existing offerings. The term “gamification” describes the use of game mechanics, such as challenges, achievements and rewards, to drive certain consumer behaviors in what are traditionally non-gaming contexts, such as television services, energy or health. Currently, more than 40 percent of U.S. consumers play video games at least once per month, and that percentage is increasing.
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Gamification Brings In Serious Business
Posted by: Brett Sappington December 22, 2012 05:00 AMMore than just a marketing gimmick, gamification has the potential to inject new life into a variety of industries and broaden the appeal of many new and existing offerings. The term “gamification” describes the use of game mechanics, such as challenges, achievements and rewards, to drive certain consumer behaviors in what are traditionally non-gaming contexts, such as television services, energy or health. Currently, more than 40 percent of U.S. consumers play video games at least once per month, and that percentage is increasing.