Remember Charlie? YouTube isn’t just about cat videos and basement productions anymore. Charlie’s a big boy now, and YouTube has been growing up too. The site has evolved into a full-fledged social media platform, and entertainment companies and other businesses have begun to take note. “In a world of short attention spans, text is no longer enough,” said Phil Starkovich, president of Sincell. “In order for businesses to truly get their message across quickly and keep people’s attention, it takes video.”
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YouTube's March to Maturity as a Medium
Posted by: Vivian Wagner December 24, 2012 05:00 AMRemember Charlie? YouTube isn’t just about cat videos and basement productions anymore. Charlie’s a big boy now, and YouTube has been growing up too. The site has evolved into a full-fledged social media platform, and entertainment companies and other businesses have begun to take note. “In a world of short attention spans, text is no longer enough,” said Phil Starkovich, president of Sincell. “In order for businesses to truly get their message across quickly and keep people’s attention, it takes video.”