How can classic retail, the brick-and-mortar physical stores dotting our
neighborhoods, compete with the likes of Amazon and Zappos? Can real-world retail survive e-commerce? And if it can, what’s the trick? How do retailers intend to meet this growing threat? We’re now seeing something insidious that threatens the very heart of brick-and-mortar retail: showrooming. Showrooming is the practice of visiting a store to look at an item, but then buying it somewhere else — usually from an online source.
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Showrooming Has Retailers Shifting Tactics
Posted by: Patrick Nelson December 26, 2012 05:00 AMHow can classic retail, the brick-and-mortar physical stores dotting our
neighborhoods, compete with the likes of Amazon and Zappos? Can real-world retail survive e-commerce? And if it can, what’s the trick? How do retailers intend to meet this growing threat? We’re now seeing something insidious that threatens the very heart of brick-and-mortar retail: showrooming. Showrooming is the practice of visiting a store to look at an item, but then buying it somewhere else — usually from an online source.