The decentralization of software and services has greatly changed the way businesses need to approach and appeal to their customers’ whims. Before, software vendors could work with distributors to get their boxes onto shelves and into customers’ hands — but when was the last time you went to Fry’s or Best Buy and purchased a physical disc to install? Today’s software and software buyer simply don’t need or want to interact that way, opening new ways for vendors to put their wares in front of and ultimately in the hands of their audience.
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Think Your Distribution Model Goes Unnoticed? Think Again
Posted by: Carl Theobald December 29, 2012 05:00 AMThe decentralization of software and services has greatly changed the way businesses need to approach and appeal to their customers’ whims. Before, software vendors could work with distributors to get their boxes onto shelves and into customers’ hands — but when was the last time you went to Fry’s or Best Buy and purchased a physical disc to install? Today’s software and software buyer simply don’t need or want to interact that way, opening new ways for vendors to put their wares in front of and ultimately in the hands of their audience.