Gamification, using game-play mechanics for non-game applications to engage users and drive desired behavior, has become all the rage, or so it seems. Like any hot trend, there is a tendency to overcompensate for the sake of participating in the new, hot concept. The herd mentality leads everyone to think they need to gamify their product, app or solution to just to keep up with the pack. By 2014, some 70 percent of large companies will use the technique for at least one business process, Gartner estimates. The problem with hip concepts, however, is that the devil truly lurks in the details.
Great article. Self-control when urged to follow the herd is a very important technique that can be applied to a number of fads in digital marketing. Gamification itself can produce wondrous results but as with almost anything moderation is key.
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Gamification: What If the Game Is Over?
Posted by: Peter Eckert January 5, 2013 05:00 AMGamification, using game-play mechanics for non-game applications to engage users and drive desired behavior, has become all the rage, or so it seems. Like any hot trend, there is a tendency to overcompensate for the sake of participating in the new, hot concept. The herd mentality leads everyone to think they need to gamify their product, app or solution to just to keep up with the pack. By 2014, some 70 percent of large companies will use the technique for at least one business process, Gartner estimates. The problem with hip concepts, however, is that the devil truly lurks in the details.