If done right, online selling of digital content — including software, games, e-books, periodicals and other digital media — can take traditional retail e-commerce a huge step further into a new and very different — but potentially highly impactful — sales and relationship-building environment. Unlike physical goods e-commerce, selling digital content should happen in the context of life. Ordering the sequel as one finishes an e-book, or an upgrade or subscription renewal while using an application.
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Headless Commerce Lets the Product Sell Itself
Posted by: Cliff Conneighton January 26, 2013 05:00 AMIf done right, online selling of digital content — including software, games, e-books, periodicals and other digital media — can take traditional retail e-commerce a huge step further into a new and very different — but potentially highly impactful — sales and relationship-building environment. Unlike physical goods e-commerce, selling digital content should happen in the context of life. Ordering the sequel as one finishes an e-book, or an upgrade or subscription renewal while using an application.