Online advertising spending hit a record $9.26 billion in the third quarter of 2012, an 18 percent increase over the same period last year. The IAB Internet Advertising Revenue Report for the third quarter of 2012, released last week by the Interactive Advertising Bureau and PricewaterhouseCoopers, shows a 6 percent increase from the previous quarter. The figures show significant growth in spite of the current economic climate. “Things are looking remarkably good in advertising,” said Altimeter Group analyst Rebecca Lieb.
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Q3 Online Ad Revenues Rise to New Record
Posted by: Enid Burns December 27, 2012 10:24 AMOnline advertising spending hit a record $9.26 billion in the third quarter of 2012, an 18 percent increase over the same period last year. The IAB Internet Advertising Revenue Report for the third quarter of 2012, released last week by the Interactive Advertising Bureau and PricewaterhouseCoopers, shows a 6 percent increase from the previous quarter. The figures show significant growth in spite of the current economic climate. “Things are looking remarkably good in advertising,” said Altimeter Group analyst Rebecca Lieb.