One of two things will happen with the upcoming launch of the brand new RIM BlackBerry 10. Either it will be a success and help RIM get back on a growth curve, or it will end up being like the Palm Pre, loved by the media and analysts yet wanting for sales. Can RIM recover with BlackBerry 10? It’s possible. But the company must do two things right. The smartphone market continues to change. Five years ago BlackBerry was on top. Today’s leaders are Apple iPhone and Google Android, while RIM has been struggling to hang on for dear life in the last few years.
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Can BB10 Rescue RIM?
Posted by: Jeff Kagan January 17, 2013 05:00 AMOne of two things will happen with the upcoming launch of the brand new RIM BlackBerry 10. Either it will be a success and help RIM get back on a growth curve, or it will end up being like the Palm Pre, loved by the media and analysts yet wanting for sales. Can RIM recover with BlackBerry 10? It’s possible. But the company must do two things right. The smartphone market continues to change. Five years ago BlackBerry was on top. Today’s leaders are Apple iPhone and Google Android, while RIM has been struggling to hang on for dear life in the last few years.