Just days away from Research In Motion’s Jan. 30 launch of the BlackBerry 10 platform, which includes a new operating system and a fresh lineup of phones, the advertising machine has yet to churn into action. That doesn’t mean RIM isn’t busy building buzz, however. Several press releases have fueled news stories, tweets and mentions across social media. In addition, events are also helping build excitement toward the anticipated launch. Bits of information on the BlackBerry 10 platform have also leaked to media, though the leaks are not likely coming from RIM.
Loading ...
BB10 Buzz: Brilliant Marketing or Boom Goes the Dynamite?
Posted by: Enid Burns January 16, 2013 04:01 PMJust days away from Research In Motion’s Jan. 30 launch of the BlackBerry 10 platform, which includes a new operating system and a fresh lineup of phones, the advertising machine has yet to churn into action. That doesn’t mean RIM isn’t busy building buzz, however. Several press releases have fueled news stories, tweets and mentions across social media. In addition, events are also helping build excitement toward the anticipated launch. Bits of information on the BlackBerry 10 platform have also leaked to media, though the leaks are not likely coming from RIM.