Bronto Software this week released a significant update to its Bronto Marketing Platform: a remarketing engine that helps retailers link online and in-store purchases in order to create targeted email messages that speak to the individual user. New features allow marketers to collect data such as purchase history and then use that information to segment customers and create email campaigns. They can segment customers by such factors as recency, frequency and even monetary value. They can also create specialized segments.
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Bronto Remarketing Engine Slices and Dices Retail Customer Preferences
Posted by: Enid Burns January 24, 2013 08:39 AMBronto Software this week released a significant update to its Bronto Marketing Platform: a remarketing engine that helps retailers link online and in-store purchases in order to create targeted email messages that speak to the individual user. New features allow marketers to collect data such as purchase history and then use that information to segment customers and create email campaigns. They can segment customers by such factors as recency, frequency and even monetary value. They can also create specialized segments.