BlackBerry 10 may have had its thunder stolen by “BlackBerry” — that is, the announcement that “Research In Motion” has been deep-sixed, and the company name is now the same as its iconic brand. The rebranding is an effort to put more juice behind the launch of the highly anticipated new BB10 operating system and compatible handsets, propelling a potential turnaround. Following this week’s press conference, Twitter was abuzz. A good portion of tweets focused on the rebranding, and many agreed that the news overshadowed the launch of BlackBerry 10.
An idea: as part of the ongoing marketing communication strategy, BlackBerry could profusely use product-focused video to showcase the phone's superiority towards the other smartphones.
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Is the Time Ripe for BlackBerry?
Posted by: Enid Burns February 1, 2013 05:00 AMBlackBerry 10 may have had its thunder stolen by “BlackBerry” — that is, the announcement that “Research In Motion” has been deep-sixed, and the company name is now the same as its iconic brand. The rebranding is an effort to put more juice behind the launch of the highly anticipated new BB10 operating system and compatible handsets, propelling a potential turnaround. Following this week’s press conference, Twitter was abuzz. A good portion of tweets focused on the rebranding, and many agreed that the news overshadowed the launch of BlackBerry 10.