One of the age-old challenges that has plagued the software industry, like many others, is how vendors can reach small- and mid-sized businesses with their software products. Although today’s Software as a Service model eliminates many of the distribution challenges of the past, it hasn’t overcome the obstacles associated with selling cloud-based applications to SMBs. However, new SaaS marketplace hosts may be able to break through these barriers.
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Bringing SaaS Apps to the Masses
Posted by: Jeffrey M. Kaplan February 8, 2013 05:00 AMOne of the age-old challenges that has plagued the software industry, like many others, is how vendors can reach small- and mid-sized businesses with their software products. Although today’s Software as a Service model eliminates many of the distribution challenges of the past, it hasn’t overcome the obstacles associated with selling cloud-based applications to SMBs. However, new SaaS marketplace hosts may be able to break through these barriers.