Yahoo and Google on Wednesday announced a nonexclusive agreement to display ads on various Yahoo properties and certain cobranded sites using Google’s AdSense for Content and its AdMob services. Because the agreement is nonexclusive, Yahoo will continue to display ads from other providers, including Microsoft’s Bing. “In a world where the inventory is limitless and the eyeballs finite, the opportunity to drive those eyeballs across as many sites as possible is one that can’t be understated,” said journalism professor Rich Hanley.
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Yahoo, Google Buddy Up for Display-Ad Deal
Posted by: Erika Morphy February 8, 2013 04:01 PMYahoo and Google on Wednesday announced a nonexclusive agreement to display ads on various Yahoo properties and certain cobranded sites using Google’s AdSense for Content and its AdMob services. Because the agreement is nonexclusive, Yahoo will continue to display ads from other providers, including Microsoft’s Bing. “In a world where the inventory is limitless and the eyeballs finite, the opportunity to drive those eyeballs across as many sites as possible is one that can’t be understated,” said journalism professor Rich Hanley.