Amazon, purveyor of everything you would need for a Valentine’s Day dinner — wine, food, romantic music, a DVD of Casablanca — received a lot of love from respondents to the 2013 Harris Poll Reputation Quotient study released this week; it rated Amazon the top spot among 60 of the most visible U.S. companies. Amazon dislodged Apple from last year’s No. 1 ranking with a reputation rating of 82.62 on a scale that qualifies a score of 80 and above as “excellent.”
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Harris Poll Delivers Top Reputation Ranking to Amazon
Posted by: Enid Burns February 14, 2013 11:58 AMAmazon, purveyor of everything you would need for a Valentine’s Day dinner — wine, food, romantic music, a DVD of Casablanca — received a lot of love from respondents to the 2013 Harris Poll Reputation Quotient study released this week; it rated Amazon the top spot among 60 of the most visible U.S. companies. Amazon dislodged Apple from last year’s No. 1 ranking with a reputation rating of 82.62 on a scale that qualifies a score of 80 and above as “excellent.”