Mobile commerce sites showed growth during the 2012 holiday shopping season as they gave consumers more on-the-go options for buying and researching products, according to the latest ForeSee Mobile Satisfaction Index. ForeSee, a customer experience analytics firm, saw the Index jump two points over Christmas 2011 to a score of 78 on a 100-point scale for its Holiday Retail Edition. When it comes to individual companies, Amazon took the No. 1 spot with a score of 85.
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M-Commerce Is on a Tear, Survey Says
Posted by: Enid Burns February 14, 2013 03:43 PMMobile commerce sites showed growth during the 2012 holiday shopping season as they gave consumers more on-the-go options for buying and researching products, according to the latest ForeSee Mobile Satisfaction Index. ForeSee, a customer experience analytics firm, saw the Index jump two points over Christmas 2011 to a score of 78 on a 100-point scale for its Holiday Retail Edition. When it comes to individual companies, Amazon took the No. 1 spot with a score of 85.