The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to report problems Monday; its gold crown logo was replaced with McDonald’s’ golden arches on its Twitter feed. Text on the page stated that McDonald’s had acquired Burger King “because the Whopper flopped.”
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Burger King Grilled, Jeep Sideswiped During Twitter Hacks
Posted by: Enid Burns February 19, 2013 04:51 PMThe Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to report problems Monday; its gold crown logo was replaced with McDonald’s’ golden arches on its Twitter feed. Text on the page stated that McDonald’s had acquired Burger King “because the Whopper flopped.”