Twitter launched an API for advertisers Wednesday, a move designed to help the social network boost revenues to better compete with its Internet ad competitors. The company has had an ad structure in place since 2010, when it launched its Promoted Tweets program, which allows advertisers to push 140-character ads on user feeds. The time is right, however, for a more complete system, said Twitter, so it launched an API that the company claims will increase the quality of ads on the network.
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Twitter Flies Advertiser API
Posted by: Rachelle Dragani February 21, 2013 02:44 PMTwitter launched an API for advertisers Wednesday, a move designed to help the social network boost revenues to better compete with its Internet ad competitors. The company has had an ad structure in place since 2010, when it launched its Promoted Tweets program, which allows advertisers to push 140-character ads on user feeds. The time is right, however, for a more complete system, said Twitter, so it launched an API that the company claims will increase the quality of ads on the network.