Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For example, a pizza restaurant may pay more for ads running during the week if it’s located in a business district. That same pizza place might place a higher percentage bid on ads served to a smartphone within a half-mile of the restaurant.
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Google Juices Mobile Ad Delivery
Posted by: Enid Burns February 22, 2013 04:26 PMAdvertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For example, a pizza restaurant may pay more for ads running during the week if it’s located in a business district. That same pizza place might place a higher percentage bid on ads served to a smartphone within a half-mile of the restaurant.