Facebook users will soon see ads in their feeds that are more specifically targeted to what they like and where they’ve shopped — both online and offline — thanks to a series of agreements with data companies announced Wednesday. The agreements expand the social network’s Custom Audiences program released last September, which was designed to allow advertisers to target their existing customers via Facebook. Now, marketers will also be able to use information from data gatherers Datalogix, Epsilon, Acxiom or BlueKai to enhance those ads.
Personally, I'd side with these types of ads being somewhat invasive. Let's wait and see what the general sentiment will be after it's rolled out. Perhaps there could be an opt-in for such an approach for each user?
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Facebook's New Ad Tool Targets You Online and Off
Posted by: Rachelle Dragani February 28, 2013 12:28 PMFacebook users will soon see ads in their feeds that are more specifically targeted to what they like and where they’ve shopped — both online and offline — thanks to a series of agreements with data companies announced Wednesday. The agreements expand the social network’s Custom Audiences program released last September, which was designed to allow advertisers to target their existing customers via Facebook. Now, marketers will also be able to use information from data gatherers Datalogix, Epsilon, Acxiom or BlueKai to enhance those ads.