It appears Yahoo may be interested in acquiring Zynga. Both companies have been through rough patches in recent times, but Zynga’s stock actually spiked 10 percent following speculation in an analyst’s research note. While some things have been looking up at Yahoo since Marissa Mayer took over as CEO, the same can’t be said of Zynga, which seems caught in a downward spiral. Its once successful games “Ville” titles have lost much of their appeal. Yet its games could make it attractive to Yahoo, which is in need of more content.
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Yahoo Could Take Zynga Under Its Wing
Posted by: Peter Suciu March 13, 2013 06:00 AMIt appears Yahoo may be interested in acquiring Zynga. Both companies have been through rough patches in recent times, but Zynga’s stock actually spiked 10 percent following speculation in an analyst’s research note. While some things have been looking up at Yahoo since Marissa Mayer took over as CEO, the same can’t be said of Zynga, which seems caught in a downward spiral. Its once successful games “Ville” titles have lost much of their appeal. Yet its games could make it attractive to Yahoo, which is in need of more content.