The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users — especially businesses and marketing professionals — can do a better job of tracking traffic and sharing aspects of the site. Pinterest Web Analytics tools are available to users with a verified website, and have access to Pinterest’s new look. “Yay, they finally announced analytics,” said Susan Etlinger, analyst with the Altimeter Group.
A welcome development. It all depends how granual the analytics will be. It will be interesting to see how many people pin videos vs images for example. All in all, our e-commerce clients will see benefits from this.
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Pinterest Analytics Lets Marketers Pin Down Who's Sharing What
Posted by: Enid Burns March 13, 2013 08:00 AMThe social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users — especially businesses and marketing professionals — can do a better job of tracking traffic and sharing aspects of the site. Pinterest Web Analytics tools are available to users with a verified website, and have access to Pinterest’s new look. “Yay, they finally announced analytics,” said Susan Etlinger, analyst with the Altimeter Group.