Microsoft was once rapidly growing like Google and Apple. Then it changed. It became a very large, but very slow growing company. These days it seems stuck, struggling to break into other businesses. The growth wave Microsoft rode crested years ago, but it hasn’t been able to catch the next wave. It is still successful, just not rapidly growing in new sectors. Why? What should it do? CEO Steve Ballmer has been with Microsoft since the beginning. He is still excited and visionary. However, the company simply no longer connects with today’s customers for new products and services.
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What's Eating Microsoft?
Posted by: Jeff Kagan March 14, 2013 05:00 AMMicrosoft was once rapidly growing like Google and Apple. Then it changed. It became a very large, but very slow growing company. These days it seems stuck, struggling to break into other businesses. The growth wave Microsoft rode crested years ago, but it hasn’t been able to catch the next wave. It is still successful, just not rapidly growing in new sectors. Why? What should it do? CEO Steve Ballmer has been with Microsoft since the beginning. He is still excited and visionary. However, the company simply no longer connects with today’s customers for new products and services.