BlackBerry’s new Z10 handset will be available in the U.S. later this week, and CEO Thorstein Heins believes it to be a quite the game changer. BlackBerry has seen its share of the smartphone market plummet in recent years, as Apple’s iOS and Google’s Android operating systems have taken the top two spots with touchscreen devices. Heins said in an interview ahead of the Z10’s release Down Under that he didn’t believe it was a make-it-or-break-it moment for BlackBerry, however, and he emphasized that the pressure to innovate has shifted to Apple.
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BlackBerry CEO on Apple: What We Have Here Is a Failure to Innovate
Posted by: Peter Suciu March 18, 2013 12:08 PMBlackBerry’s new Z10 handset will be available in the U.S. later this week, and CEO Thorstein Heins believes it to be a quite the game changer. BlackBerry has seen its share of the smartphone market plummet in recent years, as Apple’s iOS and Google’s Android operating systems have taken the top two spots with touchscreen devices. Heins said in an interview ahead of the Z10’s release Down Under that he didn’t believe it was a make-it-or-break-it moment for BlackBerry, however, and he emphasized that the pressure to innovate has shifted to Apple.