After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers — tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the social network gathered from select advertisers. The company then came up with several ways for advertisers to focus their campaigns. The yearlong test of the ad platform included thousands of businesses, but Twitter will roll out its new ad platform to all businesses.
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New Targeting Tools Help Ads Zero In on Twitter Users
Posted by: Enid Burns March 19, 2013 03:25 PMAfter a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers — tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the social network gathered from select advertisers. The company then came up with several ways for advertisers to focus their campaigns. The yearlong test of the ad platform included thousands of businesses, but Twitter will roll out its new ad platform to all businesses.