Facebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user’s News Feeds. The test is an expansion of Facebook Exchange, one of the social network’s most profitable advertising initiatives. The service allows marketers to check users’ online viewing habits via a cookie-based system. They can then deliver targeted ads based on those habits, as well as other information such as brands they interacted with on the site, or links shared between Facebook friends.
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Facebook to Slap Targeted Ads on News Feed Billboards
Posted by: Rachelle Dragani March 27, 2013 12:47 PMFacebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user’s News Feeds. The test is an expansion of Facebook Exchange, one of the social network’s most profitable advertising initiatives. The service allows marketers to check users’ online viewing habits via a cookie-based system. They can then deliver targeted ads based on those habits, as well as other information such as brands they interacted with on the site, or links shared between Facebook friends.