Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mobile Metrix and Video Metrix services from comScore’s Audience Analytics suite. That means audience data can now be gleaned from websites, videos and apps that are viewed on desktop computers, smartphones and tablets.
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New Media Metrix Service Counts Eyeballs Across Platforms
Posted by: Enid Burns March 28, 2013 07:00 AMGlobal digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mobile Metrix and Video Metrix services from comScore’s Audience Analytics suite. That means audience data can now be gleaned from websites, videos and apps that are viewed on desktop computers, smartphones and tablets.