Nuance on Monday unveiled Voice Ads, a platform that can allow companies and marketers to use voice technology to better target on-the-go smartphone users with interactive advertisements. Online marketers want to reach consumers on smartphones and tablets, but tiny screens and other factors related to mobile devices present challenges for advertisers used to designing desktop banner ads. With Voice Ads, advertisements can be optimized to react to voice conversations to create a more engaging experience.
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New Platform Lets Mobile Ads Chat You Up
Posted by: Rachelle Dragani April 1, 2013 02:02 PMNuance on Monday unveiled Voice Ads, a platform that can allow companies and marketers to use voice technology to better target on-the-go smartphone users with interactive advertisements. Online marketers want to reach consumers on smartphones and tablets, but tiny screens and other factors related to mobile devices present challenges for advertisers used to designing desktop banner ads. With Voice Ads, advertisements can be optimized to react to voice conversations to create a more engaging experience.